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Battle for the Bird

Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul

Audiobook
0 of 1 copy available
Wait time: About 2 weeks
0 of 1 copy available
Wait time: About 2 weeks
Now known as X, Twitter's messy history—including Elon Musk's takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news—is thoroughly and entertainingly revealed in this "absolute triumph of reporting and storytelling" (Ashlee Vance, New York Times bestselling author).
Bloomberg journalist Kurt Wagner takes you inside Twitter's everchanging headquarters, charting its rise from flippant 140-character posts to one of the world's most consequential tech companies. From Jack Dorsey's triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network.

This is the "meticulous and riveting account" (Emily Chang, host of Bloomberg's The Circuit) of the fight over the world's most influential social media platform. Now, for the first time—through deeply sourced, exclusive interviews—you will discover how the visionary promises of one iconoclast gave way to the darker, yet-to-be-defined motives of another, upending the virtual status quo and impacting the flow of news and information to the masses.
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    • Library Journal

      May 31, 2024

      Bloomberg journalist Wagner debuts with a well-researched account of Twitter's growth and near destruction at the hands of Elon Musk. Jack Dorsey cofounded Twitter and created a staff-friendly, positive workplace that encouraged innovation and creative thinking. But Twitter never made a profit. When stakeholders felt a major change was necessary, Dorsey believed that Musk would be the perfect person to take over Twitter's management. Big mistake. Almost immediately, Musk began cleaning house, exacting revenge on those he felt had wronged him, and changing rules willy-nilly. Eventually, as Twitter transformed from its original, democratic product into a company run by a megalomaniac, Musk even got rid of the Twitter name, renaming it X. Shaun Taylor-Corbett narrates this chronological history of Twitter/X. He offers moderately successful impressions of people such as Donald Trump and Musk. His pacing is excellent, and he clearly conveys the devastation felt by those involved with Twitter since its beginning. VERDICT Wagner's access to insider sources and ability to organize and present the information in a compelling manner, combined with Taylor-Corbett's solid narration, will generate interest.--B. Allison Gray

      Copyright 2024 Library Journal, LLC Used with permission.

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  • English

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